The appeal of drip coffee bags lies in the simplicity of their use. To brew a single cup of coffee, consumers open the pouch and remove the filter bag, tear off its top, and shake it to level the coffee inside. 

Each handle is then placed over the sides of the cup, and hot water is slowly poured over the grounds. The filter and wet coffee bed is then discarded after use.

“They’re great for brewing coffee on the go, taking to the office, or for handing out samples,” Laura explains. “To make a cup of coffee, all that’s needed is hot water and a mug.”